It has always been KRING Technologies' declared intention to be the leading Scandinavian company in the field of global sourcing. A strategy, which is not carried out over night. "Even for a company like KRING with its vast experience in the area, establishing centres in new destinations is a demanding process in terms of resources. One has to gain a thorough understanding of the country's competencies, laws and business culture." says Mikael Munck, CEO at KRING Technologies. "The establishment of our development center in China marks our presence in the top 3 most important global software development centres. We are proud to have succeeded in our ambition of being able to offer our Scandinavian clients optimal global multi-site development."

KRING has prepared their entry on the Chinese market well. Partly through general analyses of offshore destinations carried out by KRING Global Advisory but also more specifically through the employment of two Chinese employees. The latest person from China to join the KRING team is Vensu Ko, a female MBA student from Hong Kong. As part of her degree Vensu conducts analyses for KRING Global Advisory on cultural differences between China and Denmark. KRING makes every effort to promote a multicultural work environment. So far, the KRING workforce represents more than 10 different nationalities.

KRING has been operating in India and Ukraine for many years. Both places were chosen for their qualified technical competencies and their compatibility in regards to Danish culture. "We are constantly on the look out for potential destinations that can help us live our vision of delivering optimal global sourcing strategy to Scandinavian clients." says Mikael Munck. "We can't help it. It is our raison d'être, the foundation of our business if you like, always to be one step ahead in relation to the development of IT resources around the world. Our focus on quality bids us to be very thorough when deciding on new destinations. For us it is not about operating in as many destinations as possible. It is all about the right destinations. And by right we mean places that offer an attractive pool of resources that match and relate to the other destinations, where we operate. For our customers this means a reduction of risks, excellent quality and savings on their software development."

The low costs for Chinese resources are a major incitement for KRINGs entry into the market. The prices are lower than in e.g. India, where the price for an experienced engineer has slowly gone up in the last couple of years. But another reason why KRING chose China is to gain access to attractive competencies in specific areas. The foci for KRING's activities in China will be on PLC, SCADA programming and senior Java and J2EE resources.