Capital early,and a team you can call.
We invest at pre-seed and seed, join your board and give you a direct line to people who have built, scaled and sold companies. You run the company.
Takes about 5 minutes.
Who we back
The team
- Full-time founders, or by closing
- A founding team that covers both product and sales
- Founders who set the direction and use us for sparring
The stage
- Pre-seed or seed, often the first round
- Real customer conversations
- Before repeatable sales
The company
- A software layer in the product
- Based in Denmark, building for international markets
- Any sector. Our current portfolio is mostly health, wellbeing and the built environment, so that's where we know the most.
What you get
01
Capital for this round
DKK 1.5–3M, often the whole round.
02
KRING on your board
A partner joins your board. One or two seats, depending on stage.
03
A regular sparring rhythm
With your lead partner, who is also your first call.
04
A direct line to the team
Sales and growth, finance and tech, from the people who do this work across our portfolio.
05
Warm introductions
To customers, partners and investors, through the people behind the fund and our corporate network.
06
A desk at Ragnagade 7
Work from our Copenhagen office, if you want one.
Need hands, not advice?
Hands-on work beyond sparring is agreed case by case: development hours, growth campaigns, CFO work and bookkeeping, recruiting, or running your next round. We work closely with you, but we don't run your sales, build your product or set your direction. You drive, we back you.
After investment
Once we invest, the whole team is open to you. Sales and growth, tech and finance. No two companies use us the same way. Some weeks it is an hour on a call, other weeks we are in the work with you.
Sales and growth
You build the pipeline. We work through who buys and what they pay, open doors, and train your team.
Tech
Code reviews, architecture and AI in the product, plus hands on the build when you need it.
Finance
The model, the budget and the runway calls. Reporting that holds up, and help raising the next round.
The funding journey we aim for
We back companies that can grow on their own revenue after a few rounds, rather than raise round after round. Where it fits, an EIFO matching loan can sit on top of our investment, but it isn't a requirement.
- First ticket
- DKK 1.5–3M
- EIFO Matchlån
- Where eligible, on top of our ticket
- Board
- One or two seats, depending on stage
All terms are indicative and agreed per company.
From first call to a clear answer
Light by design, adapted to each case. Every no comes with a reason.
01
First conversation
How we work, our terms and your plans.
02
Meet the partner
The partner who would take the board seat, and our CTO where relevant.
03
A deeper look
Sessions, a few days with us, or a tech review, case by case.
04
A clear answer
Yes or no, with the reason. A no comes with honest feedback.
Tell us what you're building
The form takes about 5 minutes. We read every pitch and reply within a week.
Pitch usQuestions? Email Tobias at toi@kring.com